Business Analytics & Intelligence(Unit-5) Set 1
1.Which of the following areas are affected by BI?
a) Revenue
b) CRM
c) Sales
d) All of the mentioned
ans- b
2. Business intelligence (BI) is a broad category of application programs which includes _____________
a) Decision support
b) Data mining
c) OLAP
d) All of the mentioned
ans- d
3. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise's future sales and service and lower cost.
a. clickstream analysis
b. database marketing
c. customer relationship management
d. CRM analytics
e. B2C
ans- d
4. This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
a. best practice
b. data mart
c. business information warehouse
d. business intelligence
e. business warehouse
ans- d
5. ________ is a performance management tool that recapitulates an organization’s performance from several standpoints on a single page.
a) Balanced Scorecard
b) Data Cube
c) Dashboard
d) All of the mentioned
ans-a
6.__________ is a system where operations like data extraction, transformation and loading operations are executed.
a) Data staging
b) Data integration
c) ETL
d) None of the mentioned
ans- a
7.________ is a category of applications and technologies for presenting and analyzing corporate and external data.
a) Data warehouse
b) MIS
c) EIS
d) All of the mentioned
ans- c
8.This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.
a. clickstream analysis
b. database marketing
c. customer relationship management
d. CRM analytics
e. B2C
ans- d
9.This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
A. customer managed relationship
B. data mining
C. permission marketing
D. one-to-one marketing
E. batch processing
ans- C
10.This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider (ASP).
a. spend management
b. supplier relationship management
c. hosted CRM
d. Customer Information Control System
e. online transaction processing
ans- c
11.This is a central point in an enterprise from which all customer contacts are managed.
a. contact center
b. help system
c. multichannel marketing
d. call center
e. help desk
ans- a
12.In data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
a. predictive technology
b. disaster recovery
c. phase change
d. Digital Silhouettes
e. predictive modeling
ans- e
13.In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences.
a. Web services
b. customer-facing
c. client/server
d. customer valuation
e. personalization
ans- e
14. BI can catalyze a business’s success in terms of _____________
a) Distinguish the products and services that drive revenues
b) Rank customers and locations based on profitability
c) Ranks customers and locations based on probability
d) All of the mentioned
ans-d
15.Point out the correct statement.
a) OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision making
b) Business intelligence equips enterprises to gain business advantage from data
c) BI makes an organization agile thereby giving it a lower edge in today’s evolving market condition
d) None of the mentioned
ans-b
16.Point out the wrong statement.
a) Data is factual information for analysis
b) BI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the data
c) Customer relationship management (CRM) entails all aspects of interaction that a company has with its customer
d) None of the mentioned
ans-b
17.Which of the following does not form part of BI Stack in SQL Server?
a) SSRS
b) SSIS
c) SSAS
d) OBIEE
ans-d
18.For fraud detection the main steps in forensic analytics are
(a)data collection
(b)data preparation
(c)data analysis
(d)reporting
(e)all of above
ans-e
19.Techniques used for fraud detection fall into two primary classes: Statistical techniques and Artificial intelligence.
(a)True
(b)False
ans-a
20.The OLAP cube are data models designed to meet the needs of
(a)OnLine Analytical Processing data
(b)OffLine Analytical Processing data
(c)Original Analytical Processing data
(d)None
ans- a
